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If there’s one thing a fledgling technology needs, it’s good marketing. That aside, the next most vital thing is industry support. Today, an even dozen broadcast groups have banded together in order to back the soon-to-launch Mobile DTV format (ATSC-M/H), with Belo, Cox, E.W. Scripps, Fox, Gannett, Hearst, ION, Media General, Meredith, NBC, Post-Newsweek and Raycom forming a joint venture to develop a “new national mobile content service.” The service will utilize the broadcast spectrum already set aside in order to allow member companies to “provide content to mobile devices, including live and on-demand video, local and national news from print and electronic sources, as well as sports and entertainment programming.” That’s pretty big news for a tech that’s been struggling to gain acceptance in America, and if all goes to plan, Washington, DCers will get a chance to indulge first when it goes live in the nation’s capitol on May 3rd. A showcase on that date will demonstration a Mobile DTV-capable Samsung Moment and Dell Mini 10 (amongst others), though we’re still having a tough time digging up firm pricing for any of those. Get ready, folks — Pimp My Ride is about to get a huge second wind.

Mobile DTV gains national mobile content service, broadcast group support originally appeared on Engadget on Wed, 14 Apr 2010 01:52:00 EST. Please see our terms for use of feeds.

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FLO TV may not have had the best Super Bowl commercial (not by a long shot, actually), but the fledgling mobile programming service is doing its darnedest to make some waves over in Barcelona. The biggest news is that Qualcomm will be on hand at MWC in order to showcase a FLO-enabled smartbook, a device will will purportedly bring together live television and live social networking updates — something that would come in handy while watching the opening ceremony of the Winter Olympics, for example. In other, more international news, FLO-EV is being introduced, with Qualcomm describing it as the “next evolution of the FLO air interface.” Finally, Audiovox has announced that an in-vehicle system based on FLO TV is now sweeping the nation, with Advent-branded solutions hitting up showroom accessory departments en masse. Now, if only these guys and gals could convince people to care about TV on-the-go…

Continue reading FLO TV storms automotive lots, FLO-EV gets launched and FLO smartbook apps surface

FLO TV storms automotive lots, FLO-EV gets launched and FLO smartbook apps surface originally appeared on Engadget on Mon, 15 Feb 2010 10:29:00 EST. Please see our terms for use of feeds.

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