The Bluetooth Special Interest Group (aka Bluetooth SIG ) has some fairly grand plans for the future of its wireless technology, and it’s now recruited some big players to help get it there. The group announced yesterday that it’s added both Apple and Nordic Semiconductor to its board of directors — companies that it says will help it “drive Bluetooth technology’s expansion into platform and sensor markets.” In particular, the group is setting its sights on wireless health sensors, which it hopes to finally gain a real foothold in thanks the lower power requirements of the Bluetooth 4.0 standard , and thanks to the experience of Nordic, which has a long history of working with such devices. Full press release is after the break. Continue reading Bluetooth SIG takes aim at sensor market, adds Apple and Nordic to board of directors Bluetooth SIG takes aim at sensor market, adds Apple and Nordic to board of directors originally appeared on Engadget on Thu, 23 Jun 2011 05:11:00 EST. Please see our terms for use of feeds . Permalink