TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled together a representative group of 48 TV and online video viewers and asked them to sit through some programming while equipped with the usual “devices or distractions” that accompany their viewing habits. Central to the study was the measurement of time each person spent facing the screen and how engaged they were with the content. The first thing noted was that 94 percent of TV viewers and 73 percent of online video consumers used some other form of media to augment their visual entertainment. Smartphones were the most common, with 60 percent of test subjects resorting to their handset while gawking at the TV. That’s resulted in a mediocre 52 percent attention level during actual programs and 37 percent during ads. In other words, two thirds of the time, commercials are being ignored and smartphones are helping people with that heinous behavior. Ironically, fast-forwarding adverts using a DVR garnered attention levels that were 12 percent higher, mostly because people were trying to make sure they didn’t skip too far ahead. Damn, why does reality have to be all complex and stuff ? Smartphones, not DVRs, are the biggest threat to TV adverts originally appeared on Engadget on Fri, 27 May 2011 08:37:00 EST. Please see our terms for use of feeds . Permalink
Posts Tagged ‘ads’
Smartphones, not DVRs, are the biggest threat to TV adverts
May 28th, 2011 
admin 
Posted in att, engadget 
Tags: ads, affectiva, consumers-used, data, ipgmedialab, percent-higher, socialnetworking, television 
No Comments »RIM announces WebWorks development kit, in-app payments, ad platform, and BBM API
September 29th, 2010 admin RIM’s BlackBerry Developer Conference is going down this week in San Francisco, and as you might expect from a developer-focused event, there are a handful of newsy items that’ll affect the development community first and consumers down the road. Here’s a roundup of what’s what: WebWorks development platform. From what we’ve heard of this so far, it’s basically a quick way for web devs to get into the BlackBerry app game by offering a tightly-integrated platform for HTML5, CSS, and JavaScript code with hooks to native BlackBerry OS functions and a packager for turning them into “real” BlackBerry apps. BlackBerry Messenger Social Platform. RIM’s historically held BBM very, very close to the chest, but it’s starting to open up a tad with this particular announce. Don’t look for BBM on other platforms (yes, we know that’s what some of you were hoping to hear), but third-party app developers will now be able to tap into the system for sending and receiving messages, files, user profiles, and invitations. Interestingly, the company is pitching it as a platform for multiplayer gaming, using BBM as a conduit to move information between devices in real time. BlackBerry Advertising Service. Google bought AdMob and Apple bought Quattro , but RIM’s taking a more democratic approach to its advertising platform, allowing both “simple” and “rich media” ads to be served from a handful of providers “with only three lines of code.” It’ll be a 60 / 40 revenue split between devs and RIM. BlackBerry Payment Service SDK. This one’s launching in beta this week, bringing third-party in-app payments over credit card, PayPal, and carrier billing (available on AT&T right now, more carriers by the end of the year). It’ll be out of beta before 2010′s out. Nothing on the so-called BlackPad so far, but at any rate, seems like this roundup is great news for anyone looking to slide some content into App World over the next few months. RIM announces WebWorks development kit, in-app payments, ad platform, and BBM API originally appeared on Engadget on Mon, 27 Sep 2010 16:25:00 EST. Please see our terms for use of feeds . Permalink
Posted in att, engadget Tags: ads, advertising, api, att, bbm social platform, bbmsocialplatform, blackberry, blackberry devcon, blackberrypaymentservice, css, developer-conference, in-app-payments, platforms, rim, webworks No Comments »AdMob CEO says Apple isn’t enforcing mobile advertising restrictions
July 15th, 2010 jedwan They prompted some public outcry from competitors and a preliminary antitrust investigation from the US government, but it looks like Apple isn’t even enforcing those new rules on outside ad networks — at least not yet. That’s according to none other than AdMob CEO Omar Hamoui himself, who said at the MobileBeat conference this week that “they haven’t been enforcing” the new regulations yet, and that he’s “very appreciative of that.” If enforced, those regulations would prevent companies like AdMob from collecting some analytic data on ads placed in iOS applications — data that Apple itself could collect with its iAd platform. Of course, it’s not clear when or if Apple will start enforcing the rules, but Hamoui seems to be content with the current situation, and even went out of his way to praise Apple’s own advertising efforts, saying that “anybody getting advertisers interested in mobile is a good thing. It’s not at all a zero-sum game.” AdMob CEO says Apple isn’t enforcing mobile advertising restrictions originally appeared on Engadget on Wed, 14 Jul 2010 11:54:00 EST. Please see our terms for use of feeds . Permalink
Posted in engadget Tags: ads, apple, been-enforcing, current, engadget, entry, even-enforcing, from-collecting, ios, ipad, mobilebeat, mobilebeat 2010, omar hamoui, prompted-some No Comments »Sprint EVO 4G celebrates its ‘first’ commercial
June 3rd, 2010 admin “First is the beginning” — tautologies notwithstanding, so debuts Sprint’s inaugural EVO 4G commercial, now online and airing over broadcast television. Although evoking the same parallel syntax narrative style akin to the ” Droid does ” campaign — as well as rocket-propelled imagery — we gotta say, this one’s much more comforting. Like the commercial says, first isn’t later, first is… right after the break. [Thanks to everyone who sent this in] Continue reading Sprint EVO 4G celebrates its ‘first’ commercial Sprint EVO 4G celebrates its ‘first’ commercial originally appeared on Engadget on Wed, 02 Jun 2010 22:37:00 EST. Please see our terms for use of feeds . Permalink
Posted in engadget, htc Tags: ads, celebrates-its, entry, evo, evo 4g, htc, htc evo, over-broadcast, the-commercial No Comments »Palm splits with ad agency Modernista
April 6th, 2010 admin According to a report from Advertising Age , Palm has mercifully, finally, really parted ways with its ad agency, Modernista — the house responsible for some of our least favorite ads ever. If you need a memory jog, here’s them telling the world that they loved creeping people out with Palm ads. The AdAge article says that the company is currently in talks with various other ad shops, though there’s no clear word on who that new team will be, or when we’ll see the fruits of their labor. We don’t have much to add to this in commentary except to say that this is probably the second smartest thing Palm has done in a span of seven days — the first was striking that amazing deal on Verizon for a super-cheap Palm Pre Plus along with free Mobile Hotspot service. Now, we can look forward to a future where our children won’t cower in fear when they see a Palm ad on television, and we can sleep at night without the image of that pale woman burned into our minds. Of course, now that we’ve seen it, we can never un-see it. Palm splits with ad agency Modernista originally appeared on Engadget on Mon, 05 Apr 2010 19:43:00 EST. Please see our terms for use of feeds . Permalink
Posted in att, engadget Tags: ads, agency, bad ads, image, modernista, palm pre, sleep-at-night, split No Comments »Traverus Cellphone Compensation Plan | Cheap Mobiles, Free Cell …
February 20th, 2010 jedwan www.traveruswireless.com Pastor Brewer Traverus Cell Phone Compensation Plan wireless phones gsm data plan cdma wifi voip cellualr Cell Phones. Learn how the strongest residual compensation plan in the industry is going to change many …
Posted in att, Cell Phone, Cell Wireless, Wireless Phone Tags: ads, Cell Phone, cellphone, cheap-mobiles, discount, featured-video, lookup, mobile, money, nokia, phone, plan, video, wireless No Comments »best prepaid cell phones: best prepaid cell phone. – video | Cheap …
February 20th, 2010 admin Before you join Lightyear Wireless … One ringadingy, two ringadingy: Cell phone plans and advanced technology hit Alaska’s business market.: An article from: Alaska Business Monthly. Close Open.
Posted in att, Cell Phone, Cell Wireless, Wireless Phone Tags: ads, cell, Cell Phone, cheap-mobiles, deals, discount, flickr-photos, lookup, mobile, nokia, plans, video No Comments »How many oranges does it take to charge an Apple? (video)
February 13th, 2010 jedwan We’ve seen lemons power a digital clock , and we’ve seen an Orange tent energize a gaggle of Apples. But have you ever wondered how many oranges it would take to charge just a single Apple? Name games aside, we have to hand it to Imperial Leisure, the company that executed a new iPhone-centered advertisement aimed at raising awareness for Jaffa oranges. We won’t spoil the whole thing for you, but we will say that you’ll be far hungrier after watching than you are right now. Video’s past the break, per usual. [Thanks, forumz] Continue reading How many oranges does it take to charge an Apple? (video) How many oranges does it take to charge an Apple? (video) originally appeared on Engadget on Sat, 13 Feb 2010 13:27:00 EST. Please see our terms for use of feeds . Permalink | Email this | Comments
Verizon apes classic commercials, keeps heat on AT&T, embraces ‘Big Red’ nickname
February 3rd, 2010 admin For chronic TV viewers, Verizon’s high-octane AT&T bashing got tired pretty fast — as did seeing Luke Wilson shill for the latter every few minutes — but we’ve got to admit, the latest gag here is well-played. Verizon’s reaching back through the annals of commercial history and redoing a couple famous ones with a my-3G-map-is-better-than-yours twist, and so far they’ve hit up DeBeers’ classic “shadows” campaign (it doesn’t end well for the gentleman with the AT&T phone here, of course) and Wrigley’s old Big Red series with the catchy theme song the older folks in the crowd will undoubtedly remember. We wondered how long it’d take for Verizon to break down at admit that it shares a nickname with a cinnamon-flavored chewing gum, and now we’ve got our answer. Follow the break to check out both spots. Continue reading Verizon apes classic commercials, keeps heat on AT&T, embraces ‘Big Red’ nickname Verizon apes classic commercials, keeps heat on AT&T, embraces ‘Big Red’ nickname originally appeared on Engadget Mobile on Wed, 03 Feb 2010 19:33:00 EST. Please see our terms for use of feeds . Permalink | Email this | Comments
Posted in att, engadget, htc, LG Tags: ads, big red, bigred, commercial, engadget, iphone, keeps-heat-on-at-ampt, mobile, podcasts, related, return-false, verizon-wireless, verizonwireless, video No Comments »Blinged Out Mobiles – Goldvish Luxury Cell Phone is the Crown …
February 2nd, 2010 jedwan Goldvish Luxury Cell Phone is the Crown Jewel of Communication (GALLERY): With pretty much everyone owning either a Blackberry or iPhone these days, it has beco.
Posted in att, Cell Phone, LG Tags: ads, att, eco, luxury-trends, tech, tools, trend-hunter, trends No Comments »
