Yahoo smites dedicated Mobile group

As mocoNews points out, Google CEO Eric Schmidt made a fascinating (if not obvious) observation at his MWC keynote last month: for his company, mobile’s now the primary focus while the desktop plays a secondary role. Yahoo seems to be reaching a similar conclusion on news that it has officially broken up its Mobile unit, instead moving mobile-focused employees into other divisions within the organization — in other words, mobile will become integral to every group rather than an afterthought pushed to a separate set of bodies. Yahoo’s been playing second fiddle to Google and Microsoft in this game — understandably so, considering both of its biggest competitors have their own mobile operating systems — but it remains to be seen how big of an impact this’ll have. Defaulting an Android-powered phone to Yahoo search is a good start, we suppose.

Yahoo smites dedicated Mobile group originally appeared on Engadget Mobile on Sat, 06 Mar 2010 11:57:00 EST. Please see our terms for use of feeds.

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